Sophisticated yet friendly

Luxury without pretense

Hip but not trendy

Designer jewelry that is powerful and rare

Day 77 – The Equation

October 24,2010

I dont read many magazines but GOOD magazine is one of my favorites that I read cover to cover. Its dedicated to social causes and it celebrates the individuals, businesses, and non-profits who push the world forward.  Included in the last publication was a pull-out flyer for TOMS Shoes detailing their 2010 giving report.  For those of you not familiar with TOMS, they give a pair of new shoes to a child in need for every pair they sell, their motto: One for One. 1,000,000 pairs of shoes have been given away in 4 years.  The Giving Report detailed why they give, where they give, where they’re made…but why they give came down to an amazingly simple equation.





Wow.  A little act can be the beginning of huge change and simple actions can trigger big results.  If TOMS can find the equation that equals opportunity through shoes, then maybe I can discover a similar path to socially responsible gemstone mining that leads to the improvement of entire communities.  I havent bought new shoes for nearly two years but today I bought new shoes.

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