I dont read many magazines but GOOD magazine is one of my favorites that I read cover to cover. Its dedicated to social causes and it celebrates the individuals, businesses, and non-profits who push the world forward. Included in the last publication was a pull-out flyer for TOMS Shoes detailing their 2010 giving report. For those of you not familiar with TOMS, they give a pair of new shoes to a child in need for every pair they sell, their motto: One for One. 1,000,000 pairs of shoes have been given away in 4 years. The Giving Report detailed why they give, where they give, where they’re made…but why they give came down to an amazingly simple equation.
Wow. A little act can be the beginning of huge change and simple actions can trigger big results. If TOMS can find the equation that equals opportunity through shoes, then maybe I can discover a similar path to socially responsible gemstone mining that leads to the improvement of entire communities. I havent bought new shoes for nearly two years but today I bought new shoes.
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