I am a specialist. I do several limited edition collections a year but my primary passion and main focus is designing custom jewelry with custom faceted gemstones. I do four Gemstone Roundtables each year There are times I wonder if I should broaden my scope and start to carry things that other fine jewelers fill their case with…watches, crystal, pens, clocks, chocolates ?? Throw more out there in an effort to broaden my customer appeal. Its tempting.
That was before I was enlightened by the book ReWork written by the erudite duo of Fried and Heinemeier Hansson of 37 Signals. In the chapter titled ‘Throw Less at the Problem’ I had an epiphany that my slant toward being a specialist was exactly what I should be doing. Do less, cut back, sort out what truly matters and then go deep. I took it to heart and took off to Vail for the weekend. Whew, I was so close to ordering the designer chocolates.